What’s Your Story?
Throughout history, stories have been used to bring people together, convey ideas and change the world. Authentic stories connect with people in a deep and meaningful way; they have the power to shape and change the way you think and feel about things.
If you are running your own startup business, you also need to be in the business of creating and selling stories. Storytelling is critical to the success of your business.
Why? I hear you ask. Well, let me explain…
You’ve created a business, you’ve designed a brand, you have products or services that you sell. But how do you get customers? Well, you need to start telling them about you. This is where your story comes in.
As Seth Godin once famously said, “marketing is storytelling.”
Stories help to build your brand equity:
You’re a startup. Let’s face it, you haven’t been around long enough to build up the rational and emotional associations that longer standing brands have created over years of communication.
Trust, product quality, reliability, good service – basically your brand values; are all things that take time to establish. You have little or no brand equity, simply because not many people know about your brand. But your brand story can go a long way in helping you change this.
By sharing the story behind your brand and explaining how your business came to be, you quickly give consumers something to believe in, helping them understand why your business exists, and giving them the opportunity to learn more about you.
Everyone loves an underdog:
Multinational corporations have been creating brands and launching products for hundreds of years. These brands are familiar household staples, yet with the accelerated pace of change in consumers lives today, are these products still really relevant?
Don’t worry if you are small or just starting out or don’t have the resources to take not the major players. If you have done your research, you have a product that people want and need. All you need to do now is carve your out own way and tell your own story, and people will love you because you offer something different to what is currently available, and best of all, you meet their needs today!
Remember, everyone loves the underdog, so rather than getting bogged down in what you don’t have, use what you do have in your story – innovation, agility, ability to make and implement change quickly, a small base of loyal brand customers who will talk about you and are willing you to succeed, huge amounts of passion, hunger & determination – to your advantage.
An authentic story will set you apart:
In today’s society, consumers are overwhelmed with choices – brands and products line the shelves, and the average person sees about 5,000 ads every single day.
Stories of hard work, determination, authenticity and true belief in an idea are inspiring and offer a compelling reason to support a brand and business.
Remember, you offer something different in a sea of the same. Use your authentic story to stand out and give your consumers something unique to believe in and buy.
People love to be the first to discover something. Sharing it with their friends gives them power and status, so give them something new, authentic and different, and watch your story spread like wildfire.
So be bold, and brave…it’s time to get your story out there.
At Storyfied, we are passionate about helping you tell and share your startup stories.
It’s easy to get started, simply sign here, pick the questions you want to answer in our easy to use interview template, add your images and publish your own startup story. Share your story on your website & across your social channels for maximum impact.
Once your story is live on Storyfied we promote it across our global network of potential customers, fellow entrepreneurs, PR agencies, journalists & investors, all aimed at building your brand awareness and getting your startup story out there.
Everything we do is designed to help startups succeed by sharing their stories and showing how their innovation and impact will change the world.
You have the power to change the world and make it a better place, one idea at a time.
Storyfied – your story is our story.