How to successfully communicate with your customers through your website
No matter how big your business is or what industry you’re in, your website has the potential to be your biggest asset. The success of your business website in presenting and retaining clients correlated how much effort you put it: the more effort – the more success.
As a start up you’re most probably limited in terms of time and money. However there are some inexpensive techniques that are essential for a successful website. With the right strategy, design and content you will be able to use your website as an online platform to attract your target market, establish credibility and convert your visitors into buyers.
First impressions count
When building your homepage, think what you want your customers to know from the onset. With the span of time to engage and impress a new visitor ranging between 10 and 40 seconds, your homepage needs to be immediately state: who you are, what you do and why they should be a client.
You should be aware that not all visitors will enter you website at the homepage. For instance, some people will find your site through organic links like blog posts, services pages etc. Therefore every page of your website should be clear and concise in expressing what you want your visitors to immediately know.
Descriptive business names, domain names and taglines can be a quick and efficient way to get the impression you want.
Your website should reflect you brand. The colours and style of the website should be consistent through every page. If you are designing content for social media or your website take a second and think ‘does it match my brand?’ A poorly designed website can be confusing and look unprofessional.
An ‘about page’ is an essential characteristic that you will find on all successful websites. Often, potential clients will visit your website and after being impressed by the initial design and content of your website will want to know more. An about page can give a visitor insight into your unique story and be a good opportunity to pitch why you are different from your clients.
Blogging can be extremely useful for Search Engine Optimization (SEO) and to establish your expertise and build a loyal following. Your blog should be reader-focused. Know your target audience and know what they want to read about. Along with the content of the actual blog post there should also be a call to action that encourages visitors to explore further into your website.
Aim to be a destination for your industries knowledge
Make sure that your website covers everything your client might want to know about your work and your industry. By covering your industries knowledge you will develop key word phrases that will help you rank higher on Google. By ranking higher on Google and other popular search engines you will almost certainly experience increased activity and interest on your site and business.
Ranking on popular search engines is extremely important for the success of your website. It can take months or even years to rank high; however the earlier you start the sooner you will achieve a top ranking position. After all, the best site in the world is worth nothing if nobody can find it!
Client reviews and testimonials
Include a section on your website that is dedicated to client testimonials and reviews. Many visitors will want to be convinced, no by you but by people with no vested interests: your clients. By including a section of your site that is dedicated to people’s opinions other than yourself, you can build the perception of brand authenticity and trust ability. You can build reviews for your business simply by asking clients to review you. If you ask them to review you on popular search engines this can help greatly with SEO.
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