Say hello to:
Food & Drink
Laura Jackson and Sam Feller
You can find us at:
Popcorn Shedquarters, 30 City Road, London, EC1Y 2AB
Or visit us at:
Tell us your business story to date...
Baking together since they were old enough to reach the MagiMix, co-founders & cousins Laura Jackson and Sam Feller both have backgrounds in fast paced city jobs - Jackson in Management Consultancy for the Financial Services industry and Feller in Commercial Real Estate Management – but have always had a passion for creative and delicious food.
During a trip to the US, the pair discovered gourmet popcorn, and on returning to the UK they realised that great tasting and high quality popcorn was not easy to source, spotting a gap in the mainstream market.
‘We had always flirted with the idea of running our own family food business together, and in a moment of madness around our 30th birthdays, we had a “now or never” moment. We set ourselves a challenge to follow our passion of delicious food and create the best tasting popcorn in the world. Little did we know it would lead us to packing in our city jobs and heading off to the garden shed!”
With a passion for entrepreneurialism and in order to save money for the enterprise, Jackson moved back home to live with her parents, and soon her newfound venture had set up shop in the garden shed of her family home.
‘We dedicated months of recipe testing in the kitchen, experimenting with over 100 different flavours and even blowing up a popcorn machine in the process! We finally hit on a winning formula, and so many requests followed from friends and family that we ended up storing it in the garden shed. Our families started calling it the Popcorn Shed, and that’s how we named our business.’
Popcorn Shed’s focus on creating distinctive and innovative flavour combinations won them an artisan producer’s Award from the BBC Good Food Show, a Great Taste Award and a listing with Harrods, just 3 months after launch.
Tell us about your products/services in more detail...
We’re making gourmet popcorn the way it should be: by hand, using all natural ingredients, carefully sourced, lovingly crafted and free of any nasty preservatives or additives. Popcorn Shed’s range is suitable for vegetarians and completely gluten-free.
We believe that outstanding popcorn is hard to mass-produce, so we manufacture it in small batches that are made to order.
Each kernel is air popped to create fluffy popcorn that is then lightly coated with a delicious caramel sauce.
Popcorn Shed uses inclusions such as nuts and chocolate to create textures which enhance taste, flavour and mouth-feel.
Our popcorn is extra crunchy and delightfully “moreish”.
What do you think it takes to become an entrepreneur?
A great business partner.
Having a great product.
Belief in your product and business.
Being Relentless/ having Chutzpah
What tools & resources have helped you in your startup journey?
The start-up community has been invaluable.
Is there anything you can offer to help other startup businesses?
We would be happy to talk through our experience and the challenges we've experienced.
Is there any help that are you looking for?
We are always looking to connect with other start-up business. We believe there is something to learn from everyone.
We'd love in connecting with a mentor in the Food and Drink industry. Someone who's been there and done it!